OUR JOURNEY

DOMESTEE, formerly known as Dooby Doo World, is an independently owned, female-founded pet care brand born in Sydney. Established in 2023, we have grown rapidly and have been widely loved by our community since the beginning.

Our journey started in 2020 when we welcomed Scooby home. As new dog parents, we were eager to spoil him with the best products on the market. However, after searching high and low for the perfect food, treats, toys, and care products, we were disappointed to find that many were overpriced and did not live up to their promises. We knew there had to be a better way, and thus the idea for DOMESTEE was born.

our mission

DOMESTEE fills a gap in the largely unregulated pet industry by offering products built on plant-based, cruelty-free, and toxic chemical-free foundations. We work closely with industry experts and take considerable time to develop and perfect our formulations, ensuring that every product we create meets the highest standards of safety, quality, and effectiveness.

Our mission is rooted in the deep bond between pets and their owners, and we are committed to providing solutions that simplify the pet care experience while promoting the well-being of both pets and humans. We take a human standard approach to product development to bring the ingredients from the world of human care into the realm of pet care. We formulate with YOU and YOUR PETS in mind.

OUR VALUES

At DOMESTEE, we are driven by a commitment to quality, sustainability, and the well-being of pets, their owners, and the planet. With transparency and integrity at our core, we aim to transform your daily pet care routine. Our products are made with 100% recyclable materials, making it easier on the planet and helping to reduce waste.

Our values extend beyond our products; we believe in fostering a strong sense of community, compassion, and responsibility. We listen to the needs of pet parents, continuously innovating to provide the best care while creating lasting connections. We are committed to evolving and improving our practices as we grow, ensuring that we consistently meet the needs of pets, pet owners, and the world around us.